FROM THE BLEACHERS – Will the NIL infl uence college recruiting?
Body
The NCAA is allowing student-athletes to profit off endorsements. College players can now receive financial benefits from the use of their name, likeness, and image. The NCAA calls this the NLI. Will this be a way recruiters lure high school players to their college in the future? Although a high school player cannot receive money for their name, likeness, and image; if the player graduates early and enrolls in college, then as college students they become eligible for the NLI.